Privacy Policy

This page explains how we collect, use, store and protect personal information when you use this website, place an order or contact us.

Policy summary

This privacy policy applies when you use this website, place an order, contact support, submit a product issue request, or submit a return request.

Order details Used to process payments, prepare orders, arrange delivery and provide support.

Support details Used to answer questions, handle product issues and manage return requests.

Website data Used to keep the website working, improve pages and help protect against fraud.

Who controls your data

We are responsible for deciding how and why personal information collected through this website is used. For data protection purposes, this means we act as the data controller for personal information that we control.

If you have questions about this privacy policy, want to exercise a privacy right, or want to contact us about your personal information, please use our contact page.

Information we collect

We may collect personal information when you browse the website, place an order, contact us, submit a support request, or request a return.

Name, email address, phone number and delivery or billing address.
Order details, products purchased, model numbers, payment status and transaction information.
Support messages, product issue details, setup information and return request details.
Information you choose to provide when communicating with us, including information relating to an order or product issue.
Website usage information, IP address, device information, browser information and cookie or similar technology data.
Fraud prevention, security and checkout verification information.

How we use your information

We use personal information where necessary to operate the store, provide the services you request, communicate with you and protect our business and customers.

To process payments, fulfil orders and arrange delivery.
To send order confirmations, shipping information and other service-related updates.
To answer questions and provide customer support.
To review product issue reports, troubleshoot replacement products and respond to support requests.
To review and manage return and refund requests.
To prevent fraud, investigate suspicious activity and protect the security of the website.
To maintain accounting, tax, transaction and other records where required.
To understand how the website is used and improve our store, services and customer experience.

Our lawful bases for using personal information

Where UK data protection law applies, we rely on one or more lawful bases depending on why we are using your personal information.

Contract. Where processing is necessary to take steps at your request, process your order, take payment, arrange delivery or provide services connected with your purchase.
Legal obligation. Where we need to keep or use information to comply with legal, tax, accounting or regulatory requirements.
Legitimate interests. Where reasonably necessary to operate and improve our business, provide customer support, prevent fraud and protect the security of our website, provided those interests are not overridden by your rights and interests.
Consent. Where we ask for and rely on your consent, including where consent is required for certain marketing activities or non-essential cookies and similar technologies. You can withdraw consent where applicable.

Marketing messages

We may send marketing communications where you have chosen to receive them or where we are otherwise permitted to do so under applicable law.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in the message. Unsubscribing from marketing does not prevent us from sending necessary service communications relating to an order, support request, return or other transaction.

Cookies and website technologies

This website may use cookies and similar technologies to operate essential website features, support checkout, remember settings, understand website use, improve services and help protect against fraud.

Where consent is required, non-essential cookies and similar technologies should only be used according to the choices you make through the website's privacy or cookie controls. You can also manage cookies through your browser settings, although blocking certain cookies may affect how parts of the website work.

Shopify and other service providers

Our online store is hosted and operated using Shopify. We also use third-party providers where necessary to operate the website, process payments, deliver orders, communicate with customers, provide support, analyse website performance and protect the store.

These providers may process personal information as part of providing their services to us. Their handling of personal information may also be governed by their own privacy notices and contractual obligations.

Who we share information with

We may share personal information where reasonably necessary to operate the website, provide your order or requested service, protect the store, or comply with legal requirements.

Shopify and providers that support our online store and checkout.
Payment processors and payment service providers.
Delivery, shipping and logistics providers.
Email, communications and customer support service providers.
Fraud prevention, analytics and website security providers.
Professional advisers such as accountants or legal advisers where necessary.
Regulators, courts, law enforcement agencies or other authorities where disclosure is required or permitted by law.

We do not share personal information simply for unrelated purposes. Where another provider processes information for us, we expect the information to be handled appropriately and only as required for the relevant service.

International data transfers

Some of the service providers used to operate this website may process or store personal information in countries outside the United Kingdom.

Where personal information is transferred internationally and UK data protection law requires safeguards, appropriate measures will be used as required by applicable law. The protections available may depend on the provider, the destination country and the legal mechanism used for the transfer.

How long we keep information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet applicable legal, accounting, tax, fraud prevention and record-keeping requirements.

The length of time information is kept may depend on the type of information, the nature of your order or request, whether an issue remains open, and whether we need to retain records to establish, exercise or defend legal rights.

Order and transaction records may be retained for accounting and legal record-keeping purposes. Support, product issue and return communications may be retained for an appropriate period so we can understand previous issues, manage ongoing requests and provide consistent customer service.

Your privacy rights

Depending on where you live, the circumstances and the applicable law, you may have rights relating to your personal information. These may include the right to:

Ask for access to personal information we hold about you.
Ask us to correct inaccurate or incomplete information.
Ask for personal information to be deleted in certain circumstances.
Ask us to restrict how information is used in certain circumstances.
Object to certain uses of your personal information.
Receive certain information in a portable format where applicable.
Withdraw consent where our use of your information is based on consent.

How to make a request. Contact us and include the email address used for your order or request so we can identify the correct records. We may need to verify your identity before completing certain requests.

Complaints

If you have a concern about how we use your personal information, please contact us first so we have an opportunity to investigate and respond.

If you are in the United Kingdom, you also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection supervisory authority.

Security

We take reasonable organisational and technical steps to help protect personal information against unauthorised access, loss, misuse or disclosure.

However, no website, online transmission or storage system can be guaranteed to be completely secure. You should also take reasonable steps to protect access to your email account, devices and any accounts you use when interacting with the store.

Changes to this policy

We may update this privacy policy from time to time to reflect changes to our services, the way we use personal information, our service providers, or applicable legal and regulatory requirements. The latest version will be available on this page.

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